On the large-scale level of human communities over time, it is not clear that more material wealth has made us any happier either. We are definitely the most economically prosperous as a species that we’ve ever been, but are we any happier? If the example of contemporary hunter-gatherer tribes, who have very simple material cultures, is to go by, the answer is ‘no, not really’. Actually, much of modernity is about running faster and faster just to stand still. Despite our material progress, we are seeking and seeking but never finding.